Senior Brand Manager

Sales Consulting
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Senior Brand Manager is responsible for the development and implementation of strategies and activation plans for a brand or range of brands based on CEE plans and for working with local functions in the preparation of integrated commercial plans for the brand.

Role Responsibilities

Brand Development:

  • Development and implementation of the brand activation plan, forecast, and promotional materials.

  • Closely monitor market and competition performance, analyse deviations from the plan, make recommendations and implement corrective actions.

  • Cooperation with the medical department and drug registration in brand; communication, advertising slogans (claims), and other aspects required by pharmaceutical law.

  • Coordinating the brand's promotional budget to deliver the brand's annual performance statement;

Brand Activation:

  • Adaptation of global marketing tools to the needs of the local market by regional/global guidelines.

  • Preparation and implementation of the annual communication plan for the brand.

Market Research:

  • Responsibility for understanding consumer needs locally, creating consumer insights, and supporting, and informing the regional department.

  • Conducting relevant market research (consumer/product) to improve the company's performance.

Why you?

Basic Qualifications:

  • Experience 5-7 years in developing brand strategies & activation plans (inclusive of media management).

  • Experience in managing trade execution of brand under holistic strategy; understanding of commercial levers is a must.

  • Operationally and strategically experienced in Digital Marketing, including up-to-date knowledge of the latest trends and developments in the Digital Marketing environment.

  • Proven track record in P&L delivery, demonstrating financial and commercial acumen when identifying business issues/opportunities.

  • Experience and demonstrated success in driving organizational change initiatives required.

  • Fluent Romanian & English language skills

Cum se aplică

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