Web Strategist

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At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk

Your Role and Responsibilities

As a Web Strategist on the ibm.com team, you will relentlessly optimize to deliver exceptional web experiences and drive conversion. Web Strategists leverage data, research, and expertise to build captivating and curated experiences that engage clients and accelerate growth

You will collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion

The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing

  • Create and optimize web experiences to deliver outcomes against key business objectives.

  • Collaborate across Marketing and business stakeholders to define the web strategy.

  • Take the initiative to relentlessly optimize the web experience using data, research, and experimentation.

  • Understand the assigned product ecosystem and user journey.

  • Conduct competitive and SEO research to build and maintain sitemap.

  • Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders.

  • Be well-versed in a broad set of digital tools across web, analytics, SEO

Required Technical and Professional Expertise

  • Masters degree or equivalent experience.

  • 5+ years of experience as a Web Strategist or agency equivalent, with demonstrated leadership and ownership of web strategy.

  • Expertise in Adobe Experience Manager Sites, Adobe Target, and Google or Adobe Analytics.

  • Proven ability to lead and motivate teams.

  • Strong project management and communication skills

Preferred Technical and Professional Expertise


About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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