Top Account Field Marketing Professional

IBM
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Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk



Your Role and Responsibilities


  • Engage with geography based sales and marketing teams to develop and implement programs and engagement efforts to drive new growth at top accounts.


  • You will drive focus on business domain role and/or business use case.


  • Responsibilities include being the 'go to' partner for geo field marketing to co-create account relevant marketing plans, activate engagement experiences, and drive relationship management at c-suite roles.


  • You will develop client engagement assets, design experiences and scalable programs and partner with geo field marketing to activate these assets, experiences, and programs.


  • You assess business performance and marketing impact relative to generating new contacts, driving repeat engagement and improving revenue yield where we direct focus.



This is a Hybrid role, attendance to the office will be required only 3 times peer week.

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Required Technical and Professional Expertise


  • Digital and social marketing experience


  • 5+ years marketing experience in B2B technology arena


  • Strategic business planning acumen


  • Analytics and insight-based decision making


  • Narrative development and communications


  • Fluent in English






Preferred Technical and Professional Expertise


  • Sales management and go-to-market understanding


  • Strong presentation and executive level communication


  • Multi-disciplinary collaboration, agile work approach




About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers



Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.


Are you ready to be an IBMer?



About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world



Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application



Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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