Top Account Field Marketing Professional
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At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk
Your Role and Responsibilities
Engage with geography based sales and marketing teams to develop and implement programs and engagement efforts to drive new growth at top accounts.
You will drive focus on business domain role and/or business use case.
Responsibilities include being the 'go to' partner for geo field marketing to co-create account relevant marketing plans, activate engagement experiences, and drive relationship management at c-suite roles.
You will develop client engagement assets, design experiences and scalable programs and partner with geo field marketing to activate these assets, experiences, and programs.
You assess business performance and marketing impact relative to generating new contacts, driving repeat engagement and improving revenue yield where we direct focus.
This is a Hybrid role, attendance to the office will be required only 3 times peer week.MCCJBID
Required Technical and Professional Expertise
Digital and social marketing experience
5+ years marketing experience in B2B technology arena
Strategic business planning acumen
Analytics and insight-based decision making
Narrative development and communications
Fluent in English
Preferred Technical and Professional Expertise
Sales management and go-to-market understanding
Strong presentation and executive level communication
Multi-disciplinary collaboration, agile work approach
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers
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Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application
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